Sell Products Online:

Platforms to Try Right Now

In today’s digital age is rare for those with a product to not take advantage of the channels there are to establish an online presence and sell.

Selling a product online allows you to reach a wider audience and hopefully double your sales.

Perhaps you started out with a small local store, but know that you could accomplish a lot more.

Whether you are a novice or an experienced seller, this article will give you an overview or where to sell your products (physical or digital) and the many channels available to you.

If you want to sell products online – platforms are a great place to start. We will present you the best platforms to sell your products and make money online.

Where and How to

Sell Your Products

There is no shortage of places, marketplaces or platforms to sell your products. The biggest problem is choosing which ones suit your business and will improve the offering you have.

Here are your options.

Hosted & Self-Hosted

Ecommerce Solutions

If you want to set up a website where people can see your products, you will need to choose between hosted and self-hosted platforms.

When it comes to a hosted platform, the pros and cons are the same. A fully-hosted ecommerce solution like Shopify or BigCommerce is like renting a place to sell your products. The platforms are very easy to use, especially for beginners.

For self-hosting, we have platforms like Magento and WooCommerce. When using one such platform, you would run the software. This gives you more scope for customization. The biggest downside – if you don’t have coding experience this may be an expensive and difficult project to manage.

Etsy

➢ Shopify

Shopify is one of the most popular ecommerce software solutions. The platform makes setting up an online store fairly simple, with a range of designs and features to choose from.

Shopify’s basic package starts at $29 (this is one of the cheapest ecommerce plans). The plan allows you to build an appealing website that runs on unlimited support. As your business grows and expands, you can choose another (better) plan.

Shopify offers a strong level of support to its users, through phone, email, and live chat. They also offer access to Shopify picks’ Twitter page, which can help promote products to thousands of followers.

Shopify websites are optimized for SEO, helping to increase traffic to your storefront.

➢ BigCommerce

BigCommerce is an extremely popular ecommerce platform for both small and large businesses.

BigCommerce started out as software for self-hosted online stores but has evolved into a hosted solution.

When it comes to the pricing model, BigCommerce’s plans start at $29.95 per month. The benefit of using this platform is that it offers far more features than others. With other ecommerce platforms, extra tools and upgrades are available but they have to be paid for.

Additional features BigCommerce offers include gift vouchers, built-in shipping dates, and 24/7 support.

The platform has a strong SEO selling point and fast page loading speed which is essential for customers, as well as, search engine optimization. You can integrate with Google Shopping to attract more customers and use your product reviews to help increase ranking.

➢ WooCommerce

WooCommerce is new to the marketplace, however, it has become extremely popular due to its integration with WordPress.

According to the statistics, they now support more than 30% of the ecommerce websites which is pretty impressive.

WooCommerce is a free plugin meaning it can be downloaded and used on WordPress. It is a cost-effective solution, especially for those on a limited budget. The support is also free of charge.

It is a light plugin and doesn’t need much server space. It is simple to set up. Those who are familiar with WordPress will find this plugin super easy to use.

In terms of marketing, WooCommerce has excellent integrations with email marketing, coupon codes, allowing you to extend your store’s reach beyond the channel.

WooCommerce is best for those who are already familiar with WordPress or want to use the platform to build their own website or online store.

➢ Magento

Magento is a leading platform for self-hosted websites.

The admin panel is simple and user-friendly. It allows those without coding experience to get a good-looking store off the ground.

The platform is scalable and ideal for growing businesses. You can start off as a small business, knowing you will have the resources and the potential to scale and grow later.

You can find advanced search engine optimization resources which can help attract new customers (organic traffic).

Magento is best for well-established businesses and for entrepreneurs looking to invest in an online store.

Online Marketplaces

Marketplaces

Besides hosted and self-hosted platforms, there is also the option of an online marketplace.

If you are only interested in selling products as opposed to starting an ecommerce business, marketplaces like Amazon, Etsy, and eBay allow you to add a catalog of your products and sell at low-cost.

➢ Amazon

Selling through Amazon gives you authenticity which many retailers and shop owners spend years trying to achieve.

The reason for this is because products look and feel like Amazon products to the buyer, even when they are sold through a third-party such as yourself.

➢ eBay

eBay is one of the most popular marketplaces in the world, a place where you can find everything from hair extensions to vintage tables.

This makes eBay an open platform for any type of business, however, you should it is quite competitive.

eBay can help you sell across the world and expand you expand your brand popularity.

➢ Etsy

Etsy is another popular marketplace suited for a group of users – those who like to purchase handmade or vintage products.

Etsy buyers have more cash to spend. If your product is attractive, this place can be a gold-mine.

Etsy is easily personalized and can allow a seller to set up and sell products without any technical experience or background.

Sell Products Online

Platforms: Conclusion

Thanks to our overview you know where to sell your products online.

We have listed some popular marketplaces, as well as, ecommerce website builders that can help you set up and launch your own e-store.

The solutions are interesting and the choice is yours.

If you are a beginner and you are just starting out, hosted ecommerce platforms might be a good choice.

(Read more about the topic in Australia: https://www.shopify.com.au/blog/topics/how-to-sell-online)

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